The mission was not just to promote the product but also raise awareness to the viewer and a call to action to claim the truth. Don't just believe what's written on the product, the truth is always in the product self.
For the campagne of 'The Impact Collection', a collection of bags from Xindao that are made from genuine recycled material. We wanted to create a unique animation film that exposes the problem with big brands that use misleading sustainable claims. Because it's a complicated problem within the textile industry we wanted to use a unique 'cool' style that indulges the viewer even if you're not interested in the product. We created a cut-out animation based on real photos and worked with a wonderful team of young animators to get a unique dynamic video.