Using the magic of football to bring people closer
Football unites. To prove this, Carlsberg created a whole new game: Border Football. This game uses what divides people - borders, walls and fences - to bring them closer together. We set out to play at three of Europe's most tense borders: the Peace Wall in Belfast, the UN Buffer Zone in Nicosia and the Merdare Border Crossing between Kosovo and Siberia. For a moment, people from both sides forgot the wall between them. They enjoyed the togetherness that only beer and football can create.
"Carlsberg gets in on the soccer fever with a heartwarming stunt via Belgium’s Duval Guillaume. “Border Football” brings together people from both sides of the border at the Peace Wall in Belfast, the UN Buffer Zone in Nicosia and the Merdare Border Crossing between Kosovo and Siberia to play the beautiful game — in a different way. Beer, of course, was provided." — http://www.shockmansion.com