Ruben is head of strategy & concepts at Wefilm and responsible for our strategic and creative work for advertisers. With a background in PR strategy and creativity, his roots lay firmly in creating content and campaigns that can fly organically. This trained him to amplify intuition to find the core of a brand's challenge and find (back) the story that's most relevant to tell. As he is broadly experienced in creating campaigns with earned, owned, and paid media, he specializes in setting the framework for content campaigns. Occasionally he functions as a creative director at Wefilm, mostly within the sports domain. Ruben also is a weekly radio guest at BNR Business Radio, talking about creativity and films.
