Well that escalated quickly

For Red Bull, with Wathory

The world's largest Rube Goldberg machine meets a Freerunner

Free runner Jason Paul and friends decide to take the Rube Goldberg concept to the next level. They’re not just building a machine, they are the machine.

This was a collaborative project between Jason Paul, his free runner buddies, Red Bull, a team of great builders, the agency and us. After several creative workshops we came up with some ideas on how to execute the world’s biggest Rube Goldberg machine powered by free runners. Once we had found the perfect location, a deserted factory in the centre of Hamburg, our ideas started to materialize. Bitch slapped by Murphy’s Law a couple of times but with almost no casualties, we managed to build the monster showcased in the film in merely three weeks from start to finish.