With great power comes great responsibility
Made in just a couple of weeks and with just two rolls of 35mm film, the assignment was to make an anti-bullying commercial for the Stop Pesten NU foundation. Most of bullying between teenagers takes place on the internet nowadays. That’s why to give the internet a leading role in the commercial was an idea that came fast. It’s obvious to make something dramatic about such a serious subject, but we wanted to take on the challenge to steer away from this. The goal was to make visually estranging film with real people to convey a powerful message.