The Messi of Arabia

For Audi, with Tonic Dubai, produced by Filmmaster

What if the best football player of the world was born in the mountains of Oman?

In this mini documentary AUDI translates “Vorsprung durch Technik” into a broader initiative: progress not only related to the cars, but progress to help people reach their goals. The result is the inspiring story of The Number 10, an ambitious Omani boy that moves one step closer towards achieving his dream.

Zakaria Daoud, who lives in a remote village, located in the mountains of Oman, dreams of becoming a professional football player, yet the village lacks any facilities such as a football pitch where he can develop his talent and play regularly with his friends. AUDI surprised Zakaria by building a new football field for him to practise his favorite game with his friends. The pitch was built in the mountainous area of Al-Rustaq goveranate, which is located 1,500 meters above sea level and can only be reached by a 40 kilometer rocky off road route.

It is unconventional for a brand like Audi to be part of a human interest story in this way and we are proud to be part of this development as well as the small but lasting change AUDI created in the lives of Ahmed and his friends.