The Creative of the Future

For ADCN

How would we have imagined the creative of the future at the end of the 80s, the time most of the young creatives were born.

Creatives nowadays aren’t as easily labeled as they used to be, you either were a copywriter or an art director, a graphic designer, a photographer etcetera. It was a simpler time. Today, a creative is all of these things combined and more, making a creative somewhat of a superhero. 

The ADCN approached us to think of a concept to engage and inspire young talent to join the ADCN, an association for creativity in advertising and design in the Netherlands. 

We thought it would be a fun idea to approach these creatives from a past perspective. How would we have imagined the creative of the future at the end of the 80s, the time most of the young creatives were born. Based on this idea, we created an epic action figure aptly named ‘The Creative of the Future’, an allround creative mastermind to solve problems of any kind. An action figure isn’t complete without it’s own Club, The ADCN, and of course it’s own classic kids commercial. Not forgetting the irony of creating the least innovative classic commercial for the most innovative generation.