The challenge of helping nana move

For Bud Light, with Wieden+Kennedy New York

How patience are you when moving your best friends nana?

As part of the Bud Light Friendship Tests, we challenged people to help move their best friend’s nana. Because a friend helps you to move, but a true friend helpt to move your nana, right? In this particular case, it was all about Ben’s friends.

As the ‘friendly movers’ are in front of nana’s house, they get a text that Ben is late. However they can make a start. After bringing the first box down, Nana’s assignments are becoming more and more extreme up to a point that one’s patience is truly tested. The last assignment however leads up to a very pleasant surprise…