Samba of the World

For VISA, with AKQA, produced by Skunk & Wefilm

AKQA asked directors from the 32 world cup countries to capture their interpretation of Samba

Visa, one of the official partners of the 2014 FIFA World Cup, came up with “Samba of the World”, a digital campaign filmed in each of the 32 qualified countries. Every country has its own Samba, its own joy, its own way of dancing with a football.

In each of 32 qualified countries, Visa commissioned a musician to reinterpret the Brazilian classic “Maria Caipirinha” (Samba da Bahia) and a filmmaker to show the world how the nation celebrated the FIFA World Cup. The result is The Samba of the World, a spirited journey around the globe. These 32 films available on the Visa World Cup website are a window on each country’s unique way of celebrating. They feature local dance moves, popular food fans eat during the game, typical gear and even the country’s football rituals and history. 

Wefilm produced and directed the Dutch contribution in which he focused on The Netherlands as regular runner-up in the World Cup tournaments. The protagonist is not about to give up. She will do whatever it takes-blood, sweat and tears-to succeed.