Music of the mind

For Smirnoff, with Duval Guillaume, production by TRS

A melodious journey through the human mind

To show that all people have the power to create if they’re given the means to do so, we enabled three physically disabled musicians to make their biggest dream come true: make music again. To do so we mixed our musicians with a world leading brainwave technology expert and chart topping electronic music producer; DJ Fresh.

The goal was simple: we set out to create a new platform that enables our disabled musicians to make a music track with only one instrument: their mind. Once the track was finished, we made it downloadable on iTunes and Amazon. All proceeds were donated to the Queen Elisabeth Foundation for disabled people.

“The project is pretty mind-blowing, the final track – produced by DJ Fresh, once Andy, Mark and Jo finished up – is great and the video above outlines how the whole thing was done." — www.vice.com