Make it as simple as ABC

For Platform Maker Education

Engineer a space rocket, an amazing drawing robot or just something silly.

One of the first things we learn as kids is the alphabet, our ABC. It’s the base for our reading, writing and learning. However, learning how to make things is another important skill to master. Creating things out of nothing triggers your creativity and you learn how to work together to solve problems. It builds self-esteem, we learn to fail, to try again, fail again, and again... You get the idea.

In the fast pace digitalization of society, the main focus of making is on digital skills like computer programming. However, the craft of making is just as important. The Platform Maker Education created a fun and light-hearted campaign to show kids that creating and making is a wonderful way to learn and explore.

As learning starts with our ABC, we wanted to create ‘the ABC of Making’, giving kids a starting point to go and create stuff themselves, whether they engineer a space rocket, an amazing drawing robot or just something silly. Just go out and make stuff and have fun while doing it!

The film launched a campaign that challenges kids to start making things themselves and share their work with the hashtag #whatdoyoumake?