VANMOOF and Vodafone team up to create a better world by innovating the bike industry.
Bike theft is a major problem in The Netherlands. Our famous bike sheds filled with stacks of crappy, second hand bikes might seem charming to outsiders, but according to Taco and Ties Carlier, putting up with theft and settling for less is what actually keeps us from investing in a solid, functional bike. Moreover, if we were to drive a bike that actually assists us, be it to help us climb those hills or to get us to our destination dry, we’d leave our car in the garage way more often.
It is precisely this vision that led Taco and Ties to founding VANMOOF, a bike brand that designs, produces and sells their bikes all by themselves. However, having such a major vision was quite the challenge as well. How does one get the technology of bikes up to speed with the dream to create a better world through better bikes?
This is where Vodafone stepped in. Thanks to Vodafone’s technology, VANMOOF smart bikes are too smart for rain, thieves and keys. Better yet, while VANMOOF’s expansion led to Ties’ emigration to Taipei, thanks to Vodafone the two brothers are able to work together like never before.
