Getting soaked in the rain for 7 days straight
In a 7 day, 7 episode series we followed a man testing a range of Geox shoes in Spain, constantly followed by an artificial rain cloud. Tom wrote the scripts and directed the 7 day adventure. The films could be viewed on an interactive website highlighting the various strengths of the shoes and showcasing the shoes in beautiful super slowmotion shots. The campaign won an endless array of awards, culminating in a Grand Prix on the Eurobest Awards show.