Driving in your own VR Sandbox.
Audi Norway teamed up with Pol and MediaMonks to bring car enthusiasts back to the sandpit for a trailblazing VR driving experience. By combining physical installation with real time virtual reality, customers could test-drive the new Audi Q5 on their own self-made track in the Sandbox 2.0. For the TVC we wanted to show the concept in the most exciting way possible: through the eyes of kids, joining them in the spectacular VR sand box. The project won countless awars amongst which were multiple Cannes Lions, Lovies, Eurobest awards and more.