A dinner high in the clouds

For KLM, with DDB & Tribal Amsterdam

A bonding buffet for the lonely travelers

Airports are miraculous places, where more hugs and kisses are given by people saying hello and goodbye than anywhere else. They’re a little world of their own, especially behind customs. But that little cocoon can be very lonely while waiting for a plane. This is especially true during the holidays, when everyone else seems to be getting together, dining, and celebrating. Travelers can feel very alone.

KLM wants to make sure nobody needs to feel alone during the holidays. So what brings people together better than food? That’s why KLM introduced the Bonding Buffet, a big table that’s only revealed when all the seats are taken by people who want to share their dinner together. A beautiful picture of people from all over the world, sharing a special moment.